Vast experience in Marketing, Product Management and Business Development.
Specializing in Cybersecurity and Networking: Automotive, ICS/SCADA OT Networks, Cellular, VoIP, IP and Network Management.
Professional Experience
2021-present: Business development and Product Marketing, Cymotive Technologies
-
Driving the company technologies, products and services towards the global market.
-
Promoting and marketing the company in the automotive cybersecurity space.
-
Developing business with new partners and customers.
2019-2021: VP Product and Marketing, Arilou Automotive Cybersecurity
-
Product management of the Cybersecurity protection solutions (IDS/IPS, cryptography, secure boot, etc.) for the automotive in-vehicle (CANbus, Automotive Ethernet) based on advanced AI (Artificial Intelligence) and ML (Machine Learning) techniques. Generating requirements, specifications, road maps, pricing, collateral, and documentation. Closely guiding and overseeing the R&D throughout the design and development process.
-
Responsible for the pre-sales activities - presentations, demonstrations, proof of concepts, answering tenders, offers and solutions architecture.
-
Controlling the marketing strategy and activities including maker research, business intelligence, lead generation, analyst interaction, marcom, events, keynote speaker, roadshows, digital/social media, advertising campaigns, newsletters, etc.
-
Business development - generating joint ventures, cooperation and development of a fruitful eco-system with major players in the industry.
2017-2019: VP Products, Radiflow
-
Managing the product lines of Cyber-Security solutions for OT networks ICS/SCADA - generating road maps, collateral, documentation, etc.
-
Responsible for the pre/post-sales support - presentations, demonstrations, proof of concepts, answering tenders, pricing and solutions architecture. Heading the delivery and customer success providing installation, configuration, training, consulting, professional services and technical support.
-
Marketing and business development - trade shows organization, speaking opportunities, analyst briefings, digital/social media, advertising campaigns, joint ventures, OEMs and development of a global partners system.
2013-2017: Director Product Management, CyberSeal (Magal Security)
-
Conception, initiation, specification, development and launching of the company cyber-security innovative product lines. Performing the marketing activities (market research, SWOT analysis, generating collateral, brochures, presentations, documentation, webinars, demos, pre-sales support, participating in tradeshows, customer/partners events, etc.).
-
Management of the company product lines:
-
Cyber security appliance layer 3 switch with capabilities providing combined physical security and cybersecurity to the network (patent registered).
-
SIEM (Security Information and Event Management) product, overseeing and managing the network security.
-
Leading the HLS (Homeland Security) pre/post-sales activity from the lead generation, commercial negotiations, execution and delivery through customer satisfaction - successfully winning multi million dollars bids. Answering RPI/RPF/RFQs, generating professional material (winning strategy, solution architecture, solution description, SoW, technical documentation, presentation, BoQ, etc.) and pricing.
-
Initiating new and extended company business fields of operations such as Smart city and SECaaS (Security as a Service).
2009–2013: VP Operations, IPgallery Converged Communications
-
Leading the development and operations management of IMS (IP Multimedia Subsystem), VoIP, UC (Unified Communication) and social media solutions provided for Cellular, Telecom and Cables operators worldwide.
-
Heading commercial relations with domestic and global customers.
2007–2009: CTO, LinkU Cellular Communications
-
Managed the R&D, technological and engineering aspects of a MVNO (Mobile Virtual Network Operator), inter-exchange carrier and VoIP operator.
2004–2007: VP R&D, MER Group, ManagiX Division
-
Headed the homeland security development group (C4I, DVR, CCTV, etc.). In charge of the P&L and the full product life cycle.
2000–2004: AVP Management Systems, ECI Telecom (now Ribbon)
-
Managed the development of the company’s broadband access EMS/NMS system.
1995-2000: Department Manager R&D, TTI Telecom (now TEOCO)
-
Successfully delivered NMS/OSS projects to global telecom companies.
1990-1995: Co-founder of One1, Software development and IT services
1984-1990: Head of software department, MAMRAM-IDF (Lt. Colonel res.)
Education
-
Computer science and physics – Bar–Ilan University (1987 – 1991)
Languages
-
English and Hebrew – fluent. Romanian – well. French – basic.
Volunteering activity
-
Parents patrol team leader meeting teenagers and providing them with a safe environment
-
Giving combat heritage lectures at schools, youth movements and companies