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Mobile: +972 (54) 246-0006




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Vast experience in Marketing, Product Management and Business Development.
Specializing in Cybersecurity and Networking: Automotive, ICS/SCADA OT Networks, Cellular, VoIP, IP and Network Management. 

Professional Experience

2021-present: Business development and Product Marketing, Cymotive Technologies

  • Driving the company technologies, products and services towards the global market.

  • Promoting and marketing the company in the automotive cybersecurity space.

  • Developing business with new partners and customers.

2019-2021: VP Product and Marketing, Arilou Automotive Cybersecurity

  •  Product management of the Cybersecurity protection solutions (IDS/IPS, cryptography, secure boot, etc.) for the automotive in-vehicle (CANbus, Automotive Ethernet) based on advanced AI (Artificial Intelligence) and ML (Machine Learning) techniques. Generating requirements, specifications, road maps, pricing, collateral, and documentation. Closely guiding and overseeing the R&D throughout the design and development process.

  • Responsible for the pre-sales activities - presentations, demonstrations, proof of concepts, answering tenders, offers and solutions architecture.  

  • Controlling the marketing strategy and activities including maker research, business intelligence, lead generation, analyst interaction, marcom, events, keynote speaker, roadshows, digital/social media, advertising campaigns, newsletters, etc.

  • Business development - generating joint ventures, cooperation and development of a fruitful eco-system with major players in the industry.


2017-2019: VP Products, Radiflow

  • Managing the product lines of Cyber-Security solutions for OT networks ICS/SCADA - generating road maps, collateral, documentation, etc.

  • Responsible for the pre/post-sales support - presentations, demonstrations, proof of concepts, answering tenders, pricing and solutions architecture. Heading the delivery and customer success providing installation, configuration, training, consulting, professional services and technical support.

  • Marketing and business development - trade shows organization, speaking opportunities, analyst briefings, digital/social media, advertising campaigns, joint ventures, OEMs and development of a global partners system.  

2013-2017: Director Product Management, CyberSeal (Magal Security)

  • Conception, initiation, specification, development and launching of the company cyber-security innovative product lines. Performing the marketing activities (market research, SWOT analysis, generating collateral, brochures, presentations, documentation, webinars, demos, pre-sales support, participating in tradeshows, customer/partners events, etc.).

  • Management of the company product lines:

  • Cyber security appliance layer 3 switch with capabilities providing combined physical security and cybersecurity to the network (patent registered).

  • SIEM (Security Information and Event Management) product, overseeing and managing the network security.

  • Leading the HLS (Homeland Security) pre/post-sales activity from the lead generation, commercial negotiations, execution and delivery through customer satisfaction - successfully winning multi million dollars bids. Answering RPI/RPF/RFQs, generating professional material (winning strategy, solution architecture, solution description, SoW, technical documentation, presentation, BoQ, etc.) and pricing.

  • Initiating new and extended company business fields of operations such as Smart city and SECaaS (Security as a Service).

2009–2013: VP Operations, IPgallery Converged Communications

  • Leading the development and operations management of IMS (IP Multimedia Subsystem), VoIP, UC (Unified Communication) and social media solutions provided for Cellular, Telecom and Cables operators worldwide.

  • Heading commercial relations with domestic and global customers.

2007–2009: CTO, LinkU Cellular Communications

  • Managed the R&D, technological and engineering aspects of a MVNO (Mobile Virtual Network Operator), inter-exchange carrier and VoIP operator.

2004–2007: VP R&D, MER Group, ManagiX Division

  • Headed the homeland security development group (C4I, DVR, CCTV, etc.). In charge of the P&L and the full product life cycle.

2000–2004: AVP Management Systems, ECI Telecom (now Ribbon)

  • Managed the development of the company’s broadband access EMS/NMS system.

1995-2000: Department Manager R&D, TTI Telecom (now TEOCO)

  • Successfully delivered NMS/OSS projects to global telecom companies.

1990-1995: Co-founder of One1, Software development and IT services

1984-1990: Head of software department, MAMRAM-IDF (Lt. Colonel res.)


  • Computer science and physics – Bar–Ilan University (1987 – 1991)


  • English and Hebrew – fluent. Romanian – well. French – basic.

Volunteering activity

  • Parents patrol team leader meeting teenagers and providing them with a safe environment

  • Giving combat heritage lectures at schools, youth movements and companies

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