Vast experience as Product and Marketing Manager, Business Development and R&D Manager.
Specializes in the Cybersecurity and Networking: Automotive, ICS/SCADA OT Networks, Cellular, VoIP, IP and Network Management.
Professional Experience
2019-present: VP Product and Marketing, Arilou Automotive Cybersecurity
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Product management of the Cyber-Security solutions for the automotive in-vehicle market - generating requirements, specifications, road maps, pricing, collateral and documentation. Guiding the R&D through the development process.
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Controlling the marketing activities including lead generation, trade shows, keynote speaker, newsletters, analyst briefings, digital media, social media, internet advertising, publishing campaigns, business intelligence, etc.
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Business development - generating joint ventures and development of a fruitful Eco-system with major players in the industry.
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Responsible for the pre-sales activities - presentations, demonstrations, proof of concepts, answering tenders, offers and solutions architecture.
2017-2019: VP Products, Radiflow
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Product management of the Cyber-Security solutions for OT networks ICS/SCADA - generating road maps, collateral and documentation.
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Responsible for the pre/post-sales support - presentations, demonstrations, proof of concepts, answering tenders, pricing and solutions architecture. Heading the delivery and customer success providing installation, configuration, training, consulting, professional services and technical support.
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Marketing and business development - trade shows organization, speaking opportunities, analyst briefings, digital/social media, advertising campaigns, joint ventures, OEMs and development of a global partners system.
2013–2017: CyberSeal - Magal Security Systems
2015–2017: Director of pre-sales and post sales, Magal Security Systems
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Leading the company pre/post-sales activity from the lead generation, solution description, commercial negotiations, execution and delivery through customer satisfaction - successfully winning multi million dollars bids. Answering RPI/RPF/RFQs, generating professional material (winning strategy, solution architecture, solution description, SoW, technical documentation, presentation, BoQ, etc.) and pricing.
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Initiating new and extended company business fields of operations such as Smart city and SECaaS (Security as a Service).
2013–2017: Director Product Management, Cyber Seal
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Conception, initiation, specification, development and launching of the company cyber-security innovative product lines. Performing the marketing activities (market research, SWOT analysis, generating collateral, brochures, presentations, documentation, webinars, demos, pre-sales support, participating to trade-shows, customer/partners events, etc.).
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Management of the company product lines:
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Cyber security appliance with layer 3 switch capabilities providing combined physical security and cyber-security to the network (patent registered).
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SIEM (Security Information and Event Management) product, overseeing and managing the network security.
2009–2013: VP Operations, IPgallery Converged Communications
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Leading the development and project management of IMS (IP Multimedia Subsystem), VoIP, UC (Unified Communication) and social media solutions provided for Cellular, Telecom and Cables operators worldwide.
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Recruiting, coaching, assimilation, retention and promotion of staff.
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Heading commercial relations with domestic and global customers.
2007–2009: CTO, LinkU Cellular Communications
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Managed the R&D, technological and engineering aspects of a MVNO (Mobile Virtual Network Operator), inter-exchange carrier and VoIP operator including telco-grade network, service and operations areas, business development and commercial relations.
2004–2007: VP R&D, MER Group, ManagiX Division
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Headed the homeland security development group (C4I, DVR, CCTV, etc.). In charge of the P&L and the full product life-cycle from the definition phase, as well as customer-facing project management, from development to delivery.
2000–2004: AVP Management Systems, ECI Telecom
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Managed the development of the company’s broadband access EMS/NMS system.
1995-2000: Department Manager R&D, TTI Telecom (now TEOCO)
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Successfully delivered NMS/OSS projects to large telecom companies in the cellular, telecom and datacom fields through its entire life cycle.
1990-1995: Co-founder of One1, Software development and IT services
1984-1990: Head of software department, MAMRAM-IDF (Lt. Colonel res.)
Education
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Computer science and physics – Bar–Ilan University (1987 – 1991)
Languages
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English and Hebrew – fluent. Romanian – very well. French – basic.
Volunteering activity
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Parents patrol team leader meeting teenagers and providing them with a safe environment
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Giving combat heritage lectures at schools, youth movements and companies